5 Tips to Increasing Your Visibility/Value to Employers & Attracting More Interviews

Continue education.

One that should be easy, but with the hectic schedules some workers maintain, it's a surprise they find time for anything non-work or home-life related. Online universities are making it extremely easy to continue one's education...utilize these resources!

Take on added responsibilities.

As mentioned above, taking on added responsibilities can solidify your career goals, not to mention, increase your knowledge of your industry.

Join industry-related organizations.

Like education, joining industry-related organizations can also increase your field knowledge. These organizations will also provide a networking forum for new career opportunities. Business executives, consultants, and owners make-up a large portion of groups’ board of directors, advisory committees, marketing teams, and public relations personnel. These types of contacts can become invaluable to a jobseeker.

Perform your own public relations and marketing campaigns.

Public relations and marketing campaigns work in correlation with organizations, the resume, and continued education. Adding to one's experience, networking pool, and beefing up the marketing documents that represent themselves can prove to be crucial marketing and PR steps to increase chances of landing a better job or a higher paying salary.

Maintain a career journal. Everyone should maintain a career journal.

This journal should be a complete log of career advancements, achievements, bonuses, and short and long-term goals. When I consult a resume client, I'm often surprised at how little they remember about their career or company-related achievements. Achievements are documented abilities provided to an employer. These abilities are, in essence, ‘proof’ that you are worth your weight in gold.


There is no hidden secret to becoming a valuable employee. The steps listed above are common sense. Becoming an asset to your employer is something that takes time and dedication. If you are willing to expend the effort, you are destined to become a worthy and valued employee.



Four Ways to Get Noticed by Recruiters

1. Distinguish yourself.

Get noticed within your organization and your industry, by speaking at industry conferences or seminars and actively participating in professional organizations. This will extend your network and improve your chances of showing up on a recruiter’s radar when they scan the sector for key talent.

2. Be likable.

Emotional intelligence is increasingly important in hiring decisions. Being able to demonstrate your self-awareness, self-control, trustworthiness, motivation, empathy and social skills are a critical differentiator for executive-level placements.

3. Be a source.

Recruiters remember people who helped them. The next time a recruiter calls, take the call and be as helpful as you can. Recruiters are extremely networked and are not likely to forget that you helped them find a key placement in the past.

4. Define your brand.

To stand out in the competitive hiring market, define your personal story, guiding principles, and elevator pitch. Consider your biggest successes, but also your most instructive failures as these are more likely to shape your future approach to similar business challenges.